KPI: Country Direction (Right % - Wrong %)

Source: Roy Morgan, Curia, Talbot Mills, Essential

AKA: government confidence, governance, mood of the nation, quality of life

Key notes

  1. The net direction score is calculated by right direction % - wrong direction %, and we average this across the 4 polling companies that have done this over time. Not every polling company does this over election or Christmas break months, so, sometimes, there are only 2, or even 1, data points. See below for more information.
  2. Unlike the first 9 KPIs, which are harder quantitative data sets, the country direction score is based on polling human feelings.
  3. Remember that each Labour-led or National-led government has had coalition partners which share the successes, and the failures, with them. A full list of governments for this time range are at the bottom of this page.

Data sources

Data shown:

  • Net direction, as explained above.
  • September 1991 onwards as that is when Talbot Mills started this measure. Roy Morgan started in August 2007. Curia started in January 2021. Essential did 4 months from August to November 2023.

Data not shown:

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